Tea Board India Partnership

OOTYULTRA 2026 is proudly Powered by Tea Board India, the statutory body under the Ministry of Commerce & Industry, Government of India, responsible for the development, promotion, research, and regulation of Indian tea.

Tea Board India

Celebrating Nilgiri Tea through quality, craft, and the growers who nurture it in the hills.

Visit Tea Board India

Established under the Tea Act, Tea Board India works across the country to strengthen tea production, improve quality, support growers, and expand the global presence of Indian tea. Its Head Office is in Kolkata, with zonal and regional offices across major tea-growing regions, including the Zonal Office at Coonoor, at the heart of the Nilgiris.

Why Tea Board India at OOTYULTRA?

Nilgiri is not just a race destination - it is one of India's most distinctive tea landscapes. The association brings together endurance sport, tourism, and one of India's most globally respected agricultural products.

Through OOTYULTRA, Tea Board India aims to:

Showcase the variety and quality of Nilgiri teas to visitors and runners
Build wider recognition of Nilgiri Tea's unique flavour profile and heritage
Promote authentic, unadulterated tea and consumer awareness
Highlight the health and wellness benefits of tea for active lifestyles
Support small tea growers and local value addition in the region

About Nilgiri Tea

Bright, smooth, fragrant

Nilgiri Tea is known for its bright liquor, smooth body, and natural fragrance, grown at high elevations under year-round cool, misty conditions. Its clean, brisk character makes it popular in both domestic and export markets, especially for iced teas, blends, and specialty brews.

Community-powered cultivation

The Nilgiri region is also notable for a large community of small tea growers, many of whom are supported through Tea Board's development, training, and market-linkage programs.

What You'll Experience at OOTYULTRA

Tea tasting and product showcases
Information on identifying genuine, high-quality tea
Stories from the Nilgiri tea ecosystem - from cultivation to cup
Engagement activities highlighting tea, health, and sustainability

This collaboration reflects a shared commitment to heritage, health, sustainability, and regional pride - values that resonate with both endurance sport and responsible agriculture.

About Tea Board India

Tea Board India operates through four major wings that span development, promotion, research, and regulation.

Tea Development - improving productivity and supporting growers
Tea Promotion - building domestic and international markets
Tea Research - industry-driven research and quality improvement
Licensing & Regulation - ensuring compliance, safety, and standards

The Board also supports education, welfare initiatives for tea communities, and statistical monitoring of the sector.

Connect with Tea Board India

Website: www.teaboard.gov.in